About Me


Jay is a Personal & Performance Coach For Professional Men.

Trained and certified in NLP (Neuro Linguistic Programming), Timeline Therapy & Hypnosis. Jay pulls on both his professional and personal experience to help you to the breakthrough in your life.

Jay is fuelled by his passion for building great relationships with both his clients and his prospects. He is a student first and a coach second. Committed and always curious to learn about people, behaviours and the study of the brain. All with the intention of growing so he can best serve his clients.

Read Jay's Full Breakthrough Story



What would be possible if you finally broke through old patterns of fear, anxiety, and the masks you’ve been wearing?


For 28 Years I wore a mask, I wore lots of masks in my life. This robbed me of years of my life, being able to truly connect deeply with others, business opportunities, high levels of business success, relationships and my both fulfilment and aliveness.


I had a mask for everything, with my partners I was a ‘good boyfriend’, with my family I was ‘the favourite and good son’, in my work (Military) I was a tough guy and with my friends, I was the loudest one, the confident, funny one, the one that loved being the centre of attention, the LAD!


…But all of this was just a front to hide the truth!


Deep down I felt empty, I was scared of life and if there was ever a time where there was a risk of me not being perfect or being found out, I would experience mad anxiety. I’d do everything to avoid it, get defensive of myself, use humour to deflect or just avoid at all costs.


From the outside, I looked like a man with a beard, muscles and hairy chest, but really I was just an insecure boy in a man’s body who desperately wanted to be liked and loved! 


I thought it was just me who felt this way because as Men in today’s age this is not what we talk about, it’s not ‘Pub talk’ as it was once described to me. I thought I’m a Man, I need to be tough, man up, don’t be a pussy and know exactly what to do (even though no one has taught me).


It wasn’t until I was able to build the courage to take off the mask of shame and go a journey of self-discovery did I realise what I’d been missing out on.


Deep and loving intimate relationships where I could be 100% honest and be my authentic self. Be ok with not having everything figured out, stepping into what scared me as a path towards further growth. Incredible, lasting friendships, asserting myself on my life and cultivating purpose and fulfilment in every area.  Feeling ALIVE! 


Over the next 6 years, my path became about unfucking myself, releasing toxic shame and with the tools, I discovered helping others do the same as I qualified as a Coach.


But I still had a problem, while I had lots of incredible friendships most of them were with women or with friends who are scattered across the world and I was lonely.


I yearned for Men who got me! Men who I could connect with on both a surface and deep level. That masculine energy that is just simple that you can tap into whenever you meet again. 


So I decided to search for a Men’s group and stumbled across my first ever one being held in a Yurt in the middle of the Buckinghamshire countryside here in the UK. 


I rocked up to a car park nearby some woods and wondered WTF am I getting myself into.


It was that night that everything changed for me. What I experienced blew my mind! It opened up my eyes to the inside world of men and for the first time in a long time, I realised I was not alone. 


I’ve always said that if I have the problem someone else does too.


Inspired by the group, I did some more research and I realised that MEN DESPERATELY NEED THIS and I need this. So I set up my first-ever men’s group where 5 brave men showed up all looking like they wanted to kill me. I was about to ask them to talk about FEELINGS!


Yes I was shitting myself but it turns out so were they. 


Since then I’ve gone onto become good friends with many of these men and we’ve now passionately been running Men’s groups offline and online for more than 12 months. 


In the beginning, I was selfishly creating something for me, but now 12 months in I realise that these groups and our coaching is the start of something so much bigger than me. For many men, they are not only a place to learn from other men, get support, get coached, have a laugh, for some they are the LIFELINE they need to get like back on track! 


We are wired for connection and our very survival is dependent on our ability to connect to our tribe. Through our work, we are creating a culture where men can be men while still expressing themselves fully and deeply without the need to wear a mask.

Now imagine what is possible for you if you have the courage to step up and be the type of man not only your partner and children are proud of but the type of man you can be proud of. The type of man that has the respect of other men and embodies what it means to be a healthy male role model in today’s society, a true king, a gladiator (Aka Maximus Decimus Meridius)



What you see is what you get, I’m committed to always being my authentic self and don’t apologies if the way I am is not to everyones liking.


Powerful choices give me freedom and I believe you are only one choice away from arriving at a very different destination.


Life is for living! One big adventure and If I can’t have fun in business & life it makes me no FUN to be around :-).


When you give your word to something that means something to me. Turning up late, false empty promises…it creates a lack of workability.


Deep meaningful connection, I crave it, I love it, I thrive in it. How much fun is life if it’s not shared with other awesome people?


Working and surrounding myself with people who are driven is essential. Like all successful people I recognise the importance of being around other driven men.  


I care A LOT! If I didn’t I’d probably be pretty useless at serving you in what I do. Care sometimes shows up in the form of tough love. I give you what you need not always what you want.


Sometimes I love them, sometimes they drive me crazy but they are my family and they are always there for me.


Yes I’m a tree hugger…just joking! I do though love the environment and take doing my bit to make a difference very seriously. I pick up rubbish from Coral reefs, on the walks home, beaches and do my bit to reduce my carbon footprint. I’m a BIG ambassador for zero plastic.


Don’t you just hate those people who are blind to their own shit! I make the choice to be self aware. I believe everyone could do with a sprinkle of self awareness.